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ASSOS was founded in 1976 by Toni Maier-Moussa in Zurich. He brought a bicycle frame with teardrop tubes and a bullhorn bar into a wind tunnel and the prototype became what the brand describes as the first aerodynamic carbon fiber frame. The wind tunnel surfaced something unexpected. Wool jerseys produced significant drag. Even bare skin was not the lowest-drag surface. Together with Hans Hess, a Swiss downhill ski racing suit maker, Toni went on to make a Lycra cycling skinsuit.
In the summer of 1976, ASSOS presented the first pair of shorts made from DuPont Lycra. By the late 1970s, the Ti-Raleigh team was racing in them. Within a few seasons, wool shorts had disappeared from the pro peloton. ASSOS is credited with inventing the modern cycling bib short and the anatomical cycling skinsuit.
Fifty years later, the engineering-first DNA still runs the brand. Headquartered in Ticino, southern Switzerland. R&D and design in-house. Production European-only. Trademarked technologies in every garment: goldenGate, rollBar, kraterCooler, INject grippers, Shock-Absorb Damping inserts, the S11 generation. Three trademarked fit systems for three rider needs: racingFit, regularFit, mobility-enhancing fit. The brand has contributed to more than 350 gold medals at World Championships and Olympic Games.
ASSOS calls its output "equipment, not clothing." Built to last a lifetime. Sundays carries the full lineup. Drop by for a fit consultation, try the kit on, ride out of Santa Monica in it.