Slow by Nature.
Ocean and San was founded in Los Angeles in March 2021 by Alec Wilimovsky, Andy Lau, and Jake Durrant. All three are ex-professional racers. The brand name comes from the intersection of Ocean Ave and San Vicente Blvd, a classic launching point for cycling routes north up PCH and into the Santa Monica Mountains. It is half a mile from the front door of the shop.
The founders started Ocean and San because they noticed a gap. After years of racing, the excitement of speed-and-hype kit had faded, and there was nothing on the market that fit how they actually rode the rest of the time. Coffee shop spins. Dusty gravel. Weekend bikepacking. They wanted cycling clothes that didn't look like cycling clothes.
The All Day Shirt is the answer. Three rear pockets, casual cut, premium fabric, cut and sewn in LA. From there the line built out into bibs (Italian fabric, triple-density chamois), DeltaPeak performance pieces (Japanese fabric, LA assembly), and the ThermaGrid winter trilogy (Fair Trade certified Portugal, Bluesign approved, PFAS-free).
The philosophy that anchors all of it: gear for being, not for proving. Sundays is Ocean and San's local shop. Come try the kit on, ride out of Santa Monica in it.
True joy in the outdoors arises not from performance or appearances, but from presence.
Ocean and San